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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:

A)

B)

C)

2. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to early touches
B) The lookback window for the orders is too short
C) The attribution model gives more credit to later touches
D) The attribution model prioritizes paid channels over organic

3. What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:

A) Auto-generated
B) Interpret zero as no value
C) Conditional formatting
D) Custom row formatting

4. Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:

A) Identify Relevant Metrics
B) Apply Pre-Built Visualizations
C) Define Dimensions for Analysis
D) Create Data Views Manually

5. Which report type is best suited for evaluating customer activity trends over time?
Response:

A) Campaign Overlap Report
B) Data Distribution Table
C) Summary Report
D) Cohort Analysis Report

Solutions: