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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
A) Based on Subscriber Preview List or Data Extension
B) Based on Preview
C) Based on Recipient test Data Extension
2. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
A) Auto Suppression List
B) Triggered Send Managed Lists
C) Global Unsubscribe List
3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
A) Configure restrictions within a Content Area for approval block types
B) Under user permissions, select limited template access.
C) Configure Content Blocks to only be usable within approved templates.
4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
A) Use the Update Contact a:
B) A Utilize exit criteria for the journey.
C) Ensure the Contact entry mode is No re-entry
5. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
A) Select winning path three days after journey activation
B) Configure a holdback group to be targeted by the winner.
C) Place a Random Split before Path Optimizer for the pilot group.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |



