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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Clarify the program goals and develop a communication strategy.
C) Film the CEO delivering an all-staff message about the new management training.
D) Draft a training outline/course plan for effective communication.

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) accurate graphics in all our communications.
D) legal choices in all our communications.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Business objective
B) Planning process
C) Communication strategy
D) Communication tactics

4. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
B) Absolutely! I believe in your platform and know you will be a great representative for our city.
C) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
D) I am not planning on voting in this election.

5. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

Solutions: