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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How are anonymous visitors tracked?

A) The browser assigns a 3rd party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C) The customer must assign a unique alphanumeric identifier using a first-party cookie
D) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

2. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Ingredients
B) Booster
C) Variation
D) Exclusion

3. Which two options are valid use cases for a segment?
Choose 2 answers

A) Identifying users for activation within an integrated Demand Side Platform
B) Identifying users who abandoned a shopping cart today
C) Identifying users who have purchased a certain value in a specified time period
D) Identifying users who viewed a YouTube advertising campaign

4. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use engagement compare functionality to see the differences in key metrics and behaviours
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to set a global goal
D) Use a segment to setup a filter, then use the filter in campaign statistics

5. Which two items can be included in the total engagement score calculation?

A) Identity merge date
B) Visits
C) Actions
D) Time of Day

Solutions: