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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Google Analytics Integration
B) Tracking Extracts
C) Report Snapshots

2. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

A) Replace the Schedule with File Drop and use a filename pattern
B) Implement an API to start automation with every file transfer.
C) Replicate the automation and schedule mem to execute server eight hours

3. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Scheduled Automation
B) Triggered Automation
C) Wait Activity

4. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Journey Builder
B) Behavioral Triggers
C) Automation Studio

5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Select 'Deduplicate by Email' checkbox.
C) Use Email Address as Subscriber Key.

Solutions: